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Yahoo! Introduces Yahoo! Search Developer Network

New Service to Provide Developers with Comprehensive Web Service APIs For Yahoo! Search and Overture Services

Sunnyvale, CA -- March 1, 2005 -- Yahoo! Inc. (Nasdaq:YHOO - News) a leading global Internet company, today announced the launch of the Yahoo! Search Developer Network (http://developer.yahoo.com) a new, one-stop resource that provides developers with access to Web service application programming interfaces (APIs) to Yahoo! Search products and Overture's (which will be re-branded Yahoo! Search Marketing Solutions) long standing API programs. Additionally, the Yahoo! Search Developer Network provides application developers with sample code and tools to share ideas and expertise, as well as the ability to showcase applications written and distributed by developers.
"We have worked closely with the development community to create a new program designed to stimulate open discussion, experimentation and development of new search applications," said Dr. David Ku, director of engineering, Yahoo! Search. "We believe that it is critical to provide the development community with both the search APIs and interactive resources to help foster the discovery of innovative applications leveraging Yahoo! Search Technology."

Co Za Search The Yahoo Search Developer Network features Yahoo! Search APIs which span Web search verticals, search engine marketing and direct advertising products including:

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Website * Web search - leveraging Yahoo! Search Technology

domains. A local presence or registered company in South Africa is not a requirement for a co.za name. domain at once, if the domain name is free. //www.domainregistry. domains.html Hans Peter Oswald www.domainregistry.de //www. domains.com

Email * Image search - the largest image search index on the Web with more than 1.5 billion images

It is simply an easy way of signifying information related to your organisation such as the geographic location, type of organisation etc... Q) Does the domain have to be hosted in the same country that it represents For example does a co.za domain have to be hosted in South Africa. A) No. A domain can be hosted anywhere. Dedicated Hosting South Africa

Bokweb * Video search - providing users with one-click access to any video

Yahoo! Search Marketing's Domain Match product allows domain name registrants to provide links and advertising content to visitors. Though Yahoo! Search Marketing takes numerous steps to ensure the quality of the domains in its network, Yahoo! Search Marketing has no control over the ownership of these domains and is not involved in the domain registration process. Accordingly, Yahoo! Search Marketing encourages trademark owners to resolve any disputes over ownership and registration of any domains on the Domain Match system directly with the domains' registrants.

Springbok * News search - with more than 7,000 news sources

Yahoo! Search Marketing, however, will investigate any reasonable complaint of a trademark owner. If Yahoo! or violates applicable law, Yahoo! Search Marketing will remove any domain name from the Domain Match system.

Zulu Co Za * Local search - the most popular destination online for local information

Samatch * Spelling correction - advanced search query spelling correction technology

Sedo Com * Related searches - advanced search query recommendation technology

Cctld * Overture - access to its search engine marketing API program

Country Level Domain In addition to providing the APIs, the Yahoo! Search Developer Network also enables developers to share knowledge through an interactive online community that features: mailing lists and discussion groups dedicated to each API, an application showcase, a weblog, and a "wiki" that provides developers with the ability to ask questions, share ideas and provide feedback on how best to utilize the APIs.

Cozanick "Yahoo! has a rich legacy in creating consumer applications and we are excited that they are opening up their search platform, to allow the development community to innovate and build upon their technology," said Rael Dornfest, CTO, O'Reilly Media, Inc. "We look forward to seeing what independent developers will design for the next generation of consumer and business applications."

Co Za Search APIs enable developers and webmasters to easily create search-enabled applications that leverage Yahoo! Search Technology. To help developers get started quickly, the Yahoo Search Developer Network provides sample code for the most popular Web application development languages including Java, JavaScript, Perl, Python and PHP. Most APIs provide the developers with access to 5,000 queries per day per API, exceeding current competitive search API offerings.

Website In addition to providing web search services, the Yahoo Search Developer Network provides public access to the API that Overture has provided to its partners since 2001. The program allows search engine marketers, direct advertisers and other third party developers to build applications that interact directly with Overture's products and tools to manage and analyze search marketing campaigns.

Email About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

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