Google Leads Online Search in 2005
Co Za Search By Dave Porter
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Website (AXcess News) Reno, NV - Amongst the top 3 US search engines in 2005, Google (Nasdaq: GOOG) was the clear leader, recording over 48.8% of web search sharein December, a gain of 5.7 percent,compared toYahoo! (Nasdaq: YHOO), which fell 0.03 percent in online search share to 21.4 percent of the search market and Microsoft Corp. (Nasdaq: MSFT) MSN, which fell 3.1 percent to 10.9 percent of the online search market in the United States.
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Email According to Nielsen/NetRatings, the total number of web pages viewed in the US grew 55 percent year-over-year in December, 2005 to nearly 5.1 billion web pages searched. There were 3.3 billion searches in December, 2004.
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Bokweb The total numberof peoplein the US who used the Internet to conduct online searches last year grew by 3 percent to 207 million.
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Springbok In 2005, Google was the clear leader in online searches, growing 75% to nearly 2.5 billion searches in December, compared to 1.4 billion the previous year. Yahoo! had 1.085 billion searches, growing 53%, compared to 711 million searches in 2004. MSN also showed growth. The no. 3 search engine had 553 million searches in December, 2005, compared to 460 million in December, 2004, a 20% growth in online search.
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Zulu Co Za While Google stood out as the clear leader in US search rank, you may wonder why Google had 48.8% sharewhile Yahoo! and MSN fell, when comparing their growth in actual search pages in December vs the same month in the prior year. You have to keep in perspective the fact that Nielsen/NetRatings'information tracks search on 60 search engines, which infers that other less-known search engines may have gained in search share as well, though Nielsen/NetRatings announcement (which is what AXcess News anditspeers in the news media referred to in their stories) does not disclose information on the other 57 search engines.
Samatch In a report produced by LeeAnn Prescott, senior research analyst with HitWise, US News and Media Report November, 2005, LeeAnn references the Top 15 News and Media Sites by Market Share of Visits to Category October 2005, in which she points out that Yahoo! News was ranked 2nd with a 4.4% market share with 3.8% of that traffic coming from search. MSNBC ranked 4th with a 3.0% market share with 9.48% of that traffic coming from search and Google News only ranked 7th with a 1.7% market share- and70.14% of that traffic also came from search.
Sedo Com LeeAnn's statistics seems to support Nielsen/NetRatings stats on Google's superiority over Yahoo and MSN in online search, even though AXcess News used only a category (News and Media)of search to draw a comparison.
Cctld Our editor queried LeeAnn for HitWise's statson online search - and her latest report on News and Media through her HitWise blog, which has some very interesting informationabout web search statistics. On January 31, 2005 she outlined the amount of traffic Google sends in online search to "music", in which she compared Google, Yahoo, MSN and Ask Jeeves. Her chart comparing music search across these search engines shows again that Google was the clear leader in search.
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