America Online and Google Announce Expanded Alliance
America Online and Google Announce Expanded Alliance as AOL Enhances Search Capabilities
Companies Strengthen Alliance, AOL Adds New Features To Integrated AOL Search Service, Providing AOL Members Smarter, More Intuitive Search Experience
DULLES, VA and MOUNTAIN VIEW, CA, October 7, 2003 - America Online, Inc., the world's leading interactive services company, and Google, developer of the award-winning Google search engine, today announced an expanded multi-year alliance for AOL Search that will bring members search results from the industry-leading Google search engine as well as Google's highly relevant sponsored links. America Online today also announced a series of enhancements to AOL Search to provide a more intuitive search experience."As we expand our agreement with Google, we're continuing to innovate our integrated AOL Search service to help members zero in faster on exactly what they are looking for," said David Gang, Executive Vice President of AOL Products. "By offering best-of-breed search from Google together with the ability to search all of AOL, we're giving our members what they've told us they want most: quick, direct access to relevant results. More than 75% of AOL members use AOL Search each month, and Google's award-winning search function and targeted paid search listings have proven extremely popular with our users."
Co Za Search Under the new multi-year agreement between America Online and Google, tens of millions of users of America Online's brands will have increased access to Google's wide index of billions of documents, through Google's advanced search technology. As previously announced, Google is also available within the search areas of the AOL service in the United Kingdom, France, Germany, Netherlands, Brazil, Mexico, Argentina, Japan, Australia and Canada. In addition, Google provides relevant sponsored links within the search areas of the AOL service in Japan and Canada.
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Website In addition, the companies have extended their marketing agreement, enabling Google to continue providing AOL and CompuServe members and users of AOL.COM and Netscape its targeted paid search listings product, which offers a selection of listings ranked by relevancy and other factors, from Google's rapidly growing base of advertisers, now more than 150,000 worldwide. As part of this extension, Google now provides relevant sponsored links on the business listings and directories of the AOL Yellow Pages.
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Email "We're very pleased that we have expanded our relationship with America Online, the world's leader in interactive services," said Sergey Brin, Google's Co-Founder and President of Technology. "Google is committed to working with America Online to help enhance the overall experience for the millions of AOL members and users around the world by enabling them to find the information and services they need."
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Bokweb New Features in AOL Search
America Online also announced a variety of improved search
capabilities. The new, enhanced AOL Search is an integral part of
the AOL and AOL for Broadband services, including the latest
version, AOL 9.0 Optimized. AOL Search delivers Google search
results plus a powerful layer of uniquely relevant, timely,
localized content and programming from across the AOL service. This
value-add layer is programmed by AOL Search editors to provide a
smarter and more intuitive online search experience to help AOL
members find what they are looking for faster and more easily.
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Springbok Among the enhancements America Online has made to AOL Search are:
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Zulu Co Za * New Smart box search tool - as members type a search query
into the AOL 9.0 Optimized quickstart toolbar field, AOL Search
automatically presents relevant choices and
suggestions - such as Keywords, Web sites and company
information.
* New navigation tabs - let members quickly access Web sites,
Images, and AOL Communities that match their query. From the new
People Search tab, members can find topic-specific AOL Chat Rooms,
Message Boards, Home Pages and Groups that match their
interests.
* Enhanced local searching capabilities - allow members to quickly
find local businesses, services or national chain stores. At the
top of the results page, they will get a personalized list of the
relevant businesses closest to them based on the zip code they have
on file with AOL.
* Enhanced music/entertainment programming -
allows members to search tens of thousands of enhanced listings
for their favorite music artists to hear their
latest single, see their latest video and much more.
* Hot Searches - a new programming feature that
presents search topics gaining in
popularity on the AOL service in real time. Members can browse a
range of topics or select topics from a single channel, such as
Music.
* AOL Search has also made numerous improvements based on member
requests to make search results pages easier to scan, with a larger
font size for text and bolded search terms, as well as a new "Open
a Window" feature allows members to view more pages. By clicking on
the "Open a Window" icon they can open a new Web site while keeping
the results page and other Web sites open. In addition, with AOL's
Web Pop-Up Blocker, AOL members can take control when searching the
Web on AOL by blocking most Internet popups.
Samatch Central to the AOL Search design is the way it presents the best of AOL and the Web with local, timely and relevant search results, along with exclusive content, right at top of the search results pages. For example, if a member is looking for a plumber, they'll first see relevant links to plumbers in their area; when searching for breaking news stories about people or events, links to headlines from leading news outlets are presented. In addition to Web results from Google, AOL Search gives members a one-stop place from which to find contextual results from across the AOL service -- whether they're looking for an Internet site, news, images and people, local resources and AOL Yellow Pages listings, movies, stock quotes, maps and directions, and more.
Sedo Com AOL Search is available from a number of convenient entry points on the AOL service, including the AOL Client toolbar, the Welcome Screen, contextual links within content and programming areas, as well as from the AOL Companion, which allows members to find information online quickly when using another application.
Cctld About Google
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is
a top web property in all major global markets. Google's targeted
advertising program, which is the
largest and fastest growing in the industry, provides businesses of
all sizes with measurable results, while enhancing the overall web
experience for users. Google is headquartered in Silicon Valley
with offices throughout North America, Europe, and Asia. For more
information, visit www.google.com.
Country Level Domain About America Online
America Online, Inc. is a wholly owned subsidiary of AOL Time
Warner Inc. (NYSE:AOL). Based in Dulles, Virginia, America Online
is the world's leader in interactive services, Web brands, Internet
technologies and e-commerce services.
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